Press release, Ystad and Allerød, September 4, 2025
Vitas Group acquires Flow Loop – the shower of the future is here
Vitas Group has acquired Flow Loop ApS, an innovative startup and leading developer of a recirculating shower called LOOP. Through a patented retrofit solution, existing bathrooms can be upgraded with a recirculating shower in under two hours. LOOP reduces water consumption by up to 80 percent and energy use by 70 percent, without compromising on comfort or quality.
Flow Loop’s technology is based on microfiltration combined with UV purification, which eliminates 99.999% of existing bacteria and viruses and ensures the highest hygiene standards. The system is also equipped with IoT monitoring that enables continuous monitoring and reporting of savings over time.
– The acquisition strengthens our commitment to sustainability and makes us an even more relevant player in a time where water shortages and high energy prices are increasingly becoming crucial challenges, says Rebecka Spånberg, CEO of Vitas Group.
The Danish startup company has already attracted a lot of attention, including by participating in IKEA’s accelerator program and refining its solution in the IKEA Test Lab in Älmhult. The shower solution is used daily in both schools and larger companies such as Novo Nordisk, Niras and Maersk Line.
Vitas Group’s management intends to give Flow Loop room to develop further with its strong entrepreneurial spirit, while being supported by Vitas Group’s long experience and financial strength.
(At the photo: Troels Grene and Rebecka Spånberg at the signing of the agreement.)
– It feels secure to have now gained a long-term and stable owner. This gives us the opportunity to focus on our core business – developing and spreading our innovation – instead of spending too much time on raising capital, says Troels Grene, CEO of Flow Loop.
Through the acquisition, Vitas Group strengthens its position as a supplier of sustainable solutions for the bathroom of the future and energy-efficient water installations.
For more information, please contact:
Markus Spånberg, Vice President of Vitas Group markus.spanberg@vitasgroup.se, +46 10 41 44 924
Troels Grene, CEO & Co-founder of Flow Loop Aps troels@flow-loop.com, +45 20 63 02 97
Want to know more?
If you’d like to learn more about Flow Loop’s recirculating shower, feel free to contact us today.
We look forward to hearing from you.