Charlotte Plum

Flow Loop as a conscious choice in the home

Lower consumption without compromising the shower experience

Charlotte Plum tested the LOOP shower in her home from February to June 2023 and subsequently chose to keep it permanently. For Charlotte, Flow Loop was a conscious choice because she wanted to reduce water consumption, energy consumption, and CO₂ emissions without compromising everyday comfort.

The experience shows how Flow Loop can become a natural part of a private home, where sustainability, ease of use, and a pleasant shower experience are all important. Charlotte particularly highlights the quality of the water stream, the intuitive use, and the feeling of being able to shower with a better conscience. 

Key experiences from Charlotte Plum

Focus on sustainability

Charlotte chose Flow Loop to reduce water consumption, energy consumption, and CO₂ emissions. She experiences that the system makes it possible to combine comfort with more responsible resource consumption. 

Quick installation

The installation was completed smoothly in under two hours, and the shower quickly became a natural part of everyday life.

High comfort

Charlotte particularly highlights the pleasant water stream and does not feel that she is compromising the shower experience. 

Low maintenance

The maintenance is experienced as simple and manageable. Charlotte cleans the drain roughly as she would with a traditional shower, uses a cleaning tablet every two weeks, and changes the filter once a month. 

Daily use

A solution that quickly became a habit

After installation, Charlotte has used the LOOP function almost every time she showers. She has easily integrated the shower’s functions into her daily routine, and the technical functions are not experienced as a barrier in everyday life.

Although Flow Loop works differently from a traditional shower, Charlotte has experienced the solution as intuitive and easy to use. This is an important part of the case, because a sustainable solution only creates real value when it also works in daily use.

Maintenance

Advanced technology with a simple routine

Flow Loop is a technically advanced shower, but Charlotte was positively surprised by how little work it requires in practice.

Maintenance consists, among other things, of using a cleaning tablet every two weeks and changing the filter once a month. The drain is cleaned about as often as with a traditional shower. For Charlotte, maintenance is therefore manageable and easy to fit into the normal routines of the home.

Comfort and sustainability

A shower experience without compromise

Charlotte highlights that Flow Loop provides a comfortable shower experience with a high-quality water stream. She does not feel that the lower resource consumption affects the shower itself.

Flow Loop therefore combines two things that can otherwise often seem difficult to unite: lower water and energy consumption and a shower experience that still feels pleasant and luxurious. 

Savings

Documented use in the home

From February to June 2024, Flow Loop’s module registered a total of 557 showers at Charlotte Plum’s home with an average duration of 5 minutes per shower. During the period, recirculation mode was used for 67.8% of the total shower time. 

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showers registered

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min. average shower time

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time in recirculation

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liters of water saved

Value and recommendation

A solution that lives up to expectations

Flow Loop has exceeded Charlotte’s expectations and delivers the combination of comfort, quality, and sustainability that the solution promises.

She experiences that the shower provides good value for money and regularly recommends it to friends and family. For Charlotte, Flow Loop shows how a more responsible use of water can be combined with a shower experience that still feels luxurious and pleasant. 

Explore the solution

More about Flow Loop

References

See more examples of how Flow Loop is used in practice — from hotels and businesses to private homes.

Flow Loop shower system

Flow Loop is an intelligent shower system that reuses the warm shower water while you shower. Get an overview of the solution, the comfort, and the benefits for your home.

Water quality

Learn more about how Flow Loop treats the shower water and why the system is designed with a focus on safety and cleanliness.
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Recommendation

Charlotte Plum experiences Flow Loop as comfort without compromise

Charlotte particularly highlights the good water stream, the intuitive use, and the feeling of being able to recirculate water with a clear conscience. For her, Flow Loop combines comfort, convenience, and lower resource consumption in one solution. 

CHARLOTTE PLUM